Apple has apps. It even has an App Store.

But now Microsoft has challenged Apple’s attempt to trademark “App Store”, and Amazon wants to have its own Appstore. Is that allowed? Companies get to trademark words and terms they invent, but what happens when those words enter the public lexicon?

UWA linguist Daniel Midgley gets proprietary on this week’s Talk the Talk.

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Show notes

Microsoft v Apple,2817,2382968,00.asp

Apple v Microsoft,apple-hits-back-in-app-store-trademark-row.aspx

Apple v Amazon

Linguists are getting involved

Apple sure has a lot of trademarks

“App” is 2010 ADS Word of the Year

About genericide

Courts are turning to linguists for an increasing number of cases