Some big corporations are paying big money to make sure you don’t use their names.

Usually they love it if their trademark name is well-known. But if it becomes so well-known that the name becomes generic, the company can lose the right to its own trademark.

Daniel, Ben, and Kylie are coming at you from Camp Doogs with a live episode of Talk the Talk.

Listen to this episode

Download this episode
Listen on our Patreon page
Subscribe via iTunes
Subscribe on Android
Click here for more options: How to listen to Talk the Talk

Promo with Kylie Sturgess

Patreon supporters

We’re very grateful for the support from our burgeoning community of patrons, including



David W
and the podcast Lingthusiasm.

You’re helping us to keep the talk happening!

Become a Patreon supporter yourself and get access to bonus audio and video, extra blog posts, Talk the Talk merch, our infamous Cutting Room Floor posts, and more!

Patreon extras for this episode

Episode 304: Genericide for everyone

Video episode 304: Genericide for patrons

Become a Patron!

Show notes

Faroe Islands Translate!/

Faroe Islands creates its version of Google Translate after tech giant snub

Religious affiliation impacts language use on Facebook

Why Christians are More Positive on Facebook

Strewth! Scrabble gets a makeover Down Under as Australia gets first slang edition

Fair-dinkum true blue words hit new Aussie version of Scrabble

‘Genericide’: When brands get too big

15 Product Trademarks That Have Become Victims Of Genericization

Velcro’s video implores consumers to say ‘hook and loop’

Don’t Say VELCRO®

‘Kleenex Is a Registered Trademark’ (and Other Desperate Appeals)

Adobe says stop using ‘Photoshop’ as a generic term

Check out this list from Adobe of things you’re not supposed to say, especially number 13.

Spam-maker loses bid to trademark ‘spam’

Can You Trademark the Phrase “Let’s Roll”?

Australian government: Common and prohibited signs

Trademark Erosion: Avoiding Genericide

Should’ve seen it coming: the trademarking of public language

I’ve Got a Problem: ‘No Problem’

“No problem” vs “you’re welcome”

Aaron Dinkin NWAV paper: It’s No Problem to Be Polite: Apparent-Time Change in Responses to Thanks (PDF)

‘Total monster’: fatberg blocks London sewage system

10-Tonne ‘Fatberg’ Breaks West London Sewer

What is the difference between burg and berg in German city names?

Anne Curzan: Sad React

Is ‘AF’ even a word?

Show tunes

Find the tracks we play on the RTRFM webpage for this episode.

Image credit: