Big Tobacco is challenging government legislation that would put plain packaging on cigarette packets.
They claim that removing a logo is similar to expropriating their property. Is a logo property? Why are cigarette makers fighting this so hard? What does a logo communicate?
Linguist Daniel Midgley clears the air on this episode of Talk the Talk.
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The UK is watching to see what happens. Also with photos of the new packs!
http://www.guardian.co.uk/world/2012/apr/17/cigarette-plain-packaging-australia-high-court?newsfeed=true
Geoffrey Robertson QC likes the government’s chances
http://www.dailytelegraph.com.au/business/breaking-news/big-tobacco-will-lose-high-court-fight-says-geoffrey-robertson/story-e6freuyr-1226329650790
Logos deal in colours, shapes, and fonts.
http://creativefan.com/understanding-the-psychology-of-logo-design/
We see a lot of logos a day
http://www.logodesignlove.com/33-logos-in-33-minutes
Logos for big companies have gotten simpler (including the Shell logo I was talking about)
http://www.logoinn.net/case-studies/when-brands-turn-bigger-then-logos-turn-simpler
(and the Apple logo I was talking about)
http://www.neatorama.com/2008/02/07/the-evolution-of-tech-companies-logos/
just like our letters.
http://en.wikipedia.org/wiki/Aleph
It’s possible to identify a little too closely with brands.
http://goodreasonblog.blogspot.com.au/2011/08/inappropriate-brand-identificaton.html
One study showed that people were more creative when shown an Apple logo (but I wouldn’t take this to the bank)
http://gawker.com/374234/apple-logo-makes-you-creative-really
The actual article
GoogleDocs link
