Brand names can get lost in translation.

When a company tries to market a product overseas, sometimes the result is international zany hijinks ahoy. But not all the stories are true — there are plenty of urban legends around. Who can separate the facts from the fiction?

Linguist Daniel Midgley brings your ancestors back from the grave on this episode of Talk the Talk.


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Promo with Kylie Sturgess


Show notes

UNSW: Indigenous Terminology
https://teaching.unsw.edu.au/indigenous-terminology

The Daily Telegraph Accuses UNSW Of “Rewriting History” For Saying Australia Was “Invaded”
http://junkee.com/the-daily-telegraph-accuses-unsw-of-rewriting-history-for-saying-captain-cook-invaded-australia/75322

Daily Tele Uncovers Academic ‘Invasion’ Plot… 20 Years Too Late
https://newmatilda.com/2016/03/31/daily-tele-uncovers-academic-invasion-plot-20-years-too-late/

Of course Australia was invaded – massacres happened here less than 90 years ago
https://theconversation.com/of-course-australia-was-invaded-massacres-happened-here-less-than-90-years-ago-55377

Outrage As University Teaches History Correctly.
http://www.sbs.com.au/comedy/article/2016/03/30/outrage-university-teaches-history-correctly?cid=trending

Wiktionary: pajero
https://en.wiktionary.org/wiki/pajero

Urban Legends: The Chevy Nova
http://jalopnik.com/169401/urban-legends-the-chevy-nova

The Chevy Nova That Didn’t Go
http://spanish.about.com/cs/culture/a/chevy_nova.htm

Bite the Wax Tadpole
http://www.snopes.com/cokelore/tadpole.asp

Bite the Wax Tadpole?
http://www.coca-colacompany.com/history/2008/03/bite-the-wax-ta/

Come Alive!
http://www.snopes.com/business/misxlate/ancestor.asp

Worst slogan translations
http://crazytopics.blogspot.com.au/2007/01/worst-slogan-translations.html

Word Safety
http://wordsafety.com

10 Most Unfortunate and Funny Car Names
http://www.oddee.com/item_93544.aspx

Braniff Ad Has `Naked` Option
http://articles.sun-sentinel.com/1987-02-05/business/8701080195_1_diego-garrido-wording-largest-hispanic-advertising

These Mistakes Will Kill Your Company’s Prospects When Trying To Go Global
http://www.businessinsider.com.au/these-mistakes-will-kill-your-companys-prospects-when-trying-to-go-global-2011-12?r=US&IR=T

Burrada
Google Books link

Naming Faux Pas
http://www.namedevelopment.com/naming-faux-pas.html

Urban Dictionary: don’t at me (don’t @ me)
http://www.urbandictionary.com/define.php?term=don’t+at+me+(don’t+%40+me)

The Accidental History of the @ Symbol
http://www.smithsonianmag.com/science-nature/the-accidental-history-of-the-symbol-18054936/?no-ist

Ray Tomlinson, email inventor and selector of @ symbol, dies aged 74
http://www.theguardian.com/technology/2016/mar/07/ray-tomlinson-email-inventor-and-selector-of-symbol-dies-aged-74

Ray Tomlinson, The Creator Of Email Who Popularized @ Symbol, Dies At 74
http://www.ibtimes.com/ray-tomlinson-creator-email-who-popularized-symbol-dies-74-2331307

“I am frequently asked why I chose the at sign, but the at sign just makes sense.”
http://arstechnica.com/business/2016/03/e-mail-inventor-ray-tomlinson-who-popularized-symbol-dies-at-74/

Slash: Not Just a Punctuation Mark Anymore
http://chronicle.com/blogs/linguafranca/2013/04/24/slash-not-just-a-punctuation-mark-anymore/

Citroen C4 Cactus Ushers In A New Kind Of Low Cost Car
http://www.thetruthaboutcars.com/2014/02/citroen-c4-cactus-ushers-in-a-new-kind-of-low-cost-car/

Mitsubishi Starion
https://en.wikipedia.org/wiki/Mitsubishi_Starion

Seen in Sicily

ucuntu


Show tunes

Find the tracks we play on the RTRFM webpage for this episode.

Image credit: Arran from Facebook