You’ve seen the Apple Geniuses.

They’re floating around in the Apple Store, helping customers, fixing problems, and making sales. Now it seems that a copy of Apple’s Genius guide has been leaked, with instructions on the language that Geniuses should use. Which words and phrases do they employ, and which do they try to avoid? And can this information help you in your personal life?

Linguist Daniel Midgley cracks the code on this episode of Talk the Talk.


Listen to this episode

Or subscribe via iTunes
Click here for more options: How to listen to Talk the Talk


Show notes

Gizmodo broke the story
http://www.gizmodo.com.au/2012/08/how-to-be-a-genius-this-is-apples-secret-employee-training-manual/

This information could help you in your personal life
http://news.cnet.com/8301-17852_3-57502071-71/how-apples-genius-manual-can-help-you-in-love/

George Lakoff shows how metaphor influences language
http://en.wikipedia.org/wiki/George_Lakoff#Reappraisal_of_metaphor