Big Tobacco is challenging government legislation that would put plain packaging on cigarette packets.
They claim that removing a logo is similar to expropriating their property. Is a logo property? Why are cigarette makers fighting this so hard? What does a logo communicate?
UWA linguist Daniel Midgley clears the air on this episode of Talk the Talk.
Listen to this episode
The UK is watching to see what happens. Also with photos of the new packs!
Geoffrey Robertson QC likes the government’s chances
Logos deal in colours, shapes, and fonts.
We see a lot of logos a day
Logos for big companies have gotten simpler (including the Shell logo I was talking about)
(and the Apple logo I was talking about)
just like our letters.
It’s possible to identify a little too closely with brands.
One study showed that people were more creative when shown an Apple logo (but I wouldn’t take this to the bank)
The actual article