Big Tobacco is challenging government legislation that would put plain packaging on cigarette packets.

They claim that removing a logo is similar to expropriating their property. Is a logo property? Why are cigarette makers fighting this so hard? What does a logo communicate?

UWA linguist Daniel Midgley clears the air on this episode of Talk the Talk.


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Show notes

The story.
http://www.theaustralian.com.au/news/nation/world-watching-tobacco-case-roxon/story-e6frg6nf-1226329713805

The UK is watching to see what happens. Also with photos of the new packs!
http://www.guardian.co.uk/world/2012/apr/17/cigarette-plain-packaging-australia-high-court?newsfeed=true

Geoffrey Robertson QC likes the government’s chances
http://www.dailytelegraph.com.au/business/breaking-news/big-tobacco-will-lose-high-court-fight-says-geoffrey-robertson/story-e6freuyr-1226329650790

Logos deal in colours, shapes, and fonts.
http://creativefan.com/understanding-the-psychology-of-logo-design/

We see a lot of logos a day
http://www.logodesignlove.com/33-logos-in-33-minutes

Logos for big companies have gotten simpler (including the Shell logo I was talking about)
http://www.logoinn.net/case-studies/when-brands-turn-bigger-then-logos-turn-simpler

(and the Apple logo I was talking about)
http://www.neatorama.com/2008/02/07/the-evolution-of-tech-companies-logos/

just like our letters.
http://en.wikipedia.org/wiki/Aleph

It’s possible to identify a little too closely with brands.
http://goodreasonblog.blogspot.com.au/2011/08/inappropriate-brand-identificaton.html

One study showed that people were more creative when shown an Apple logo (but I wouldn’t take this to the bank)
http://gawker.com/374234/apple-logo-makes-you-creative-really

The actual article
GoogleDocs link